Networking and Education

Networking

No one person has all of the skills, knowledge, and experience necessary for starting and operating a successful business. Even with a well rounded management team, relationships with vendors, accountants, real estate agents, and business counselors can be quite helpful. The S.B.A. (Small Business Administration) offers free counseling services for every stage in the process, and most vendors will offer help with items pertaining to the product they sell. Coffee roasters not only supply coffee and equipment; they will often train new clients on drink preparation and can offer insight into what steps must be taken to serve the best coffee possible.

When establishing any business relationship, it is important to research the available options. Individuals and organizations should be chosen based on their credentials, experience, and industry reputation. Asking local business owners for their recommendations can help narrow the field.

Education

Education is the foundation for a successful coffee shop. Knowledge of business and coffee share equal importance. Working for a company in the industry can sometimes satisfy both requirements, and the experience will be endlessly beneficial. When this isn't possible, business classes at a local college or university are a good place to start. A basic knowledge of accounting, book keeping, and marketing should be considered a requirement. For someone new to business, the S.B.A. (Small Business Administration) also offers a number of free online courses covering very basic material.

Acquiring coffee knowledge is somewhat easier. Again, the value of working in the industry cannot be overemphasized, but many other resources are available. Several good books have been written on coffee preparation. Espresso Coffee: Professional Techniques by David Schomer is one of the best. Industry publications, like Barista Magazine and Specialty Coffee Retailer, sometimes offer the most relevant and current information. There is a lot of good and bad information available on the internet, and it can be a useful tool as long as this is kept in mind.

Knowledge learned through reading must be implemented through practice. Learning to make good espresso takes substantial time, and the learning process will continue long after the doors are open. Coffee suppliers can be a great resource for initial hands on training. As long as the trainee has sufficient background knowledge, a knowledgeable roaster should be able to get them off to a good start in one or two sessions. Many times training will be free with a contract, but if not, time spent with an industry expert is worth every penny.